Branding

Dr. Philip Kotler the renowned authority on marketing stated that “the art of marketing is largely the art of brand building”.

A brand is more than just a name and colourful design. It needs to have meaning, create associations and perceptions and promise a desired value in the minds of the consumer.

At GMT Branding, we develop international brands using a range of branding tools including positioning, naming, slogans, colours, and shapes. Once the new brand is built, we create professional marketing collateral such as business cards, presentations, profiles, packaging and websites that all push the new brand ethos.